As a designer for Hello Amigo, I’ve worked on editorial design including the Junior League of El Paso’s Community Report, a publication that highlights their work from the previous year. The design of the Report reflects the identity for the current Presidential Theme, “Shine Bright.” Elements and colors from the identity are used to convey the “Shine Bright” message.

My layout and design experience also includes a festival program for the Plaza Classic Film Festival a project of the El Paso Community Foundation. The copy-heavy program lays out details of the program’s films as well as special guests, events and other festival details.

I also design the program and mailers every year for the Jewel Box Series, a project that showcases community talent. At the beginning of the season, a new mailer is sent out and a new program is designed every month.

David Garza is a Grammy-winning musician and producer. My design for his album Live 1994 incorporates a collage design with hand-drawn elements to compliment the time period.

City guide with hand-drawn illustrations, custom illustrated gift box, illustrated puzzle, and desert themed sticker sheet

Visit El Paso’s website is a foundation to their marketing efforts and provides an abundance of information to locals, visitors, meeting and event planners, and creatives.

My design approach utilized images and videos to give website visitors a tantalizing preview of all El Paso has to offer. The website showcases the vibrant community, culture, and experiences of El Paso

Visit the Website

Legacy Community Development Corporation (Legacy CDC) is a nonprofit based in Port Arthur, Texas working to provide housing stability services to families. Their website provides the Port Arthur community with resources including safe housing, and financial and homeowner eduction. 

Using their brand’s colors, new iconography and updated fonts, the design presents their useful information in a clear and easily accessible way. My approach also uses thoughtfully-selected imagery that resonates with LCDC’s clients and build on the trustworthy reputation LCDC has cultivated since 2006. 

Visit Legacy CDC

Bienvivir All-Inclusive Senior Health offers care to senior citizens by day and allows them to return to their home and families at night. As a designer at Hello Amigo, I designed digital and print ads and mailers for a campaign to raise community awareness and increase enrollment as well as assisted with art direction with a custom photoshoot and tv spot.

From August to September, there was a 467% increase in conversions, the number of people taking action as a result of seeing a digital ad, a 14% decrease in overall advertising costs, and an 85% decrease in cost per lead. As a result of the campaign all open spots were filled for an enrollment of 921 participants and a waiting list of eligible applicants was formed.

The University of Arizona developed a project to implement a clinical trial testing the efficacy of an asthma preventive treatment for children. Partnering with universities and healthcare systems at several different locations around the country, the University of Arizona needed assistance developing a recruitment campaign for the trial. As a designer at Hello Amigo, I designed several static and animated digital ads for every university and hospital location in the program. I started out designing with stock photography approved by each location and eventually helped art direct a custom photoshoot. With research work from my peers at Hello Amigo, we increased conversions by 33%, decreased advertising costs by 53%, and decreased the overall cost per lead by 65%.

McKee’s Pet Place provides your four-legged family members with a grooming spa, doggy daycare, pet resort and a pet boutique. During my time at Hello Amigo, I designed a new website for McKee’s, which included a two-day photoshoot at the facility, which I was more than happy to carry out and assist with art direction.

The MyFeels app is a mental health and wellness resource for teens put out by the Junior League of El Paso to help reduce feelings of isolation and the stigma around mental health.

As a designer at Hello Amigo, I designed the look and layout of the app based on the format my coworker developed. The format of the app is engaging, asking the user a series of questions and walks them through their feelings and potential causes.

The bright color palette provides an uplifting and youthful approach that will engage the user, make them feel comfortable while still providing serious resources. The script font of the the MyFeels logo evokes handwriting and reinforces the personal nature of the app.

As a designer for Hello Amigo, I created a website for the Catholic Foundation for the Diocese of El Paso that serves as a comprehensive guide for users seeking to support their mission through one-time contributions, recurring gifts, and planned giving options. With full-width photography, I was able to capture the essence of their charitable work, evoking emotion and purpose. Icons are strategically placed to enhance usability, guiding users effortlessly to pertinent information and donation opportunities. Overall, the Catholic Foundation website not only educates but also inspires individuals to contribute to their noble cause, fostering a community of philanthropy and support.

GAL Fashion, owned by El Paso entrepreneur Gesuina Legaspy, is a high-end, contemporary boutique that gives its shoppers a unique experience of stylists on hand and personal shopping services. As a designer for Hello Amigo, I redesigned the GAL Fashion website to reflect the boutique’s chic style as well as designed a billboard that consisted of a custom photoshoot that I art directed. To promote brand awareness and generate traffic at the store, I designed still and animated graphics for digital advertising campaigns on Facebook and Instagram.

Kickpin sells exclusive and limited edition sneakers and streetwear apparel. through their e-commerce store and once-a-month pop-up shops in El Paso, TX. As a designer for Hello Amigo, I designed still and animated graphics for digital advertising campaigns to build brand awareness and drive attendance to the pop-ups.

Escalante Roofing is a local, family-owned business that specializes in roofing and remodeling projects. During my time at Hello Amigo, I redesigned their website with a modern look to appeal to young homeowners and provide easy access to important information. I used brighter hues of their identity palette and custom illustrations to highlight their services.

Danielle Fishel’s hair care line needed a new set of social media graphics to freshen up their feed. To compliment their all-natural ingredients, I designed a new template of clean layouts and added subtle organic elements to enhance their photos.

As a designer at Hello Amigo, I designed a microsite to illustrate the history of the streetcars in El Paso, from their start in 1881 connecting El Paso to Ciudad Juarez, their suspension in 1974 and finally, their renovation and return in 2018.

Franklin Star Wealth Planning is a non-commissioned financial planning firm focused on helping clients, particularly healthcare professionals, build a healthier financial future, without the sales pitch. At Hello Amigo, I designed a new website to help Franklin Star connect with prospective clients. In addition, to give the site modern custom photography, I assisted with art direction of a custom photoshoot.

PSRBB is is an award-winning architecture firm that specializes in commercial architecture, with a special preference for projects in the education sector. As a designer at Hello Amigo, I redesigned their website for a more modern, user-friendly design, implementing their bold color palette and new unique icons that highlight their services.